Helvetica is a neo-grotesque or realist design. It was influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s. It became one of the most popular typefaces of the 20th century. Over the years, a wide range of variants have been released in different weights, widths and sizes, as well as matching designs for a range of non-Latin alphabets. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters. This combines to give it a dense, compact appearance.
Transferring the essence of Helvetica® to a watch. The result is a stringent design, with just a few design touches to surprise the eye. The date aperture, for instance, was moved off its traditionally central axis position to fit in with the typography on the dial. Acknowledging both, the font and the first in the collection of this new family member, the Helvetica® number “1”, with its famous curved crossbar, was cleverly used as a model for the lugs.
The range is growing fast, so check out which watch is yours at this page.